Defining leadership values

We all know that people are more engaged with a plan if they’re actively involved in creating the plan. Some employees today still see themselves as Superheroes who have all the answers. They ask team members “questions” that aren’t really questions – they are assertions. Big difference. We all know what that feels like. The underlying assumption is that feelings matter. And when we talk about “feelings” in leadership, we label them as values.

In our research on how goodness pays in leadership and business, we have identified four specific values present in organizations where people identify goodness in how people live and work together: excellence, generosity, fairness, and positivity. More specifically:



We call these four values the Cornerstones of Goodness. They work in every business and industry—even in families.

This week, try involving your team in mapping the values of your organization to the Four Cornerstones of Goodness. If something’s missing, now is a good time to change the recipe for how you want your team members and customers to feel. If you need help mapping your organization’s values to the Cornerstones, email to get started.

Paul Batz

Paul Batz is CEO and Founder of Good Leadership Enterprises. He is an inspirational leadership coach, best selling author and professional speaker. His Good Leadership blog is recognized as one of the top leadership posts in America today.