Goodness is when people thrive together. In today’s world, that’s a transformational idea.
One CEO shared a story of goodness and good leadership with me:
- Good leadership recognizes that transformational ideas can come from anyone, at any time, from anywhere in the organization
- At this CEO’s company, employees decided they didn’t want to be passive in their industry. They decided to create their own rules to ensure the betterment of their customers first. They chose to charge less for their services as a strategy to stimulate transformational change.
That company has built a better customer-satisfaction model on the foundations of goodness, where people thrive together in a culture of encouragement, accountability, and positive teamwork.
- Encouragement: Telling potential customers to shop around. People who choose that company are informed, savvy, and confident, with educated expectations.
- Accountability: Transparent pricing and outcome data. This unique approach showcases the authenticity of this company’s business model and coaches customers/clients to expect an accountable price/value discussion.
- Positive teamwork: An expectation that when good leaders work together with good intentions, customers /clients get better faster. At that company, there’s no bad guy in the discussion—not this company or its competitors. Just its team taking charge and excelling at their part of the process.
This thinking extends far beyond one single industry. What I call “thrive together thinking” benefits every employee, customer, and business owner. It’s how goodness pays and proof that good leadership makes all the difference.
This week, try engaging your team in a discussion of these three questions:
- How are we helping our customers thrive as people—not just customers?
- How are we helping each other thrive as people—not just expert professionals?
- How are we helping our employees thrive as people—not just workers?