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Be the Difference Book

Bringing Goodness Back to Healthcare

The Journey of Twin Cities Orthopedics

A feel-good by doing-good story about disruptive leadership in healthcare.


Even before COVID-19, the healthcare system in America was struggling. But not everywhere, CEO Troy Simonson gives his inside-baseball take on how independent physicians and savvy practice managers at Twin Cities Orthopedics (TCO) are disrupting the slow, expensive, and myopic healthcare system. And the patients are winning?

TCO is delivering better care, patient-focused and cheaper (a lot cheaper). The data is AMAZING!

Executive coach Paul Batz, CEO of Good Leadership, explains exactly how you can replicate TCO’s success – inside or outside of healthcare. The secret is adopting “goodness” as the starting point: Goodness is when people thrive together in a culture of encouragement, accountability, and positive teamwork.

“Be the Difference” is a simple combination of an Apple-style innovation, with Ritz Carlton-style service, and Nordstrom-style personal attention. Without the premium price.


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