Why does goodness matter?

In a deeply divided society, with a constant flow of dark noise from the government and the media, people are looking for something positive to believe in. Research proves people are finding this positivity in their workplaces – we call that goodness. 

What is goodness?

In 2006, Paul Batz and Paul Hillen collaborated with business leaders to launch the first and only research effort aimed at defining goodness and demonstrating its measurable value in achieving sustained business success.

Goodness defined:

Goodness is when people thrive together in a culture of encouragement, healthy accountability, and positive teamwork.

How Goodness Pays
by Paul Batz and Paul Hillen

How Goodness Pays seeks to close the gap by teaching those who believe in the power of goodness how to consistently achieve positive financial results. Through concrete examples and step-by-step instructions, the book shows how anyone can use goodness to create a prosperous future for themselves and their businesses.

Ultimately, How Goodness Pays is a must-read for anyone who wants to learn how to harness the power of goodness to create lasting success.

5 Factors of Why Goodness Pays

Compelling Business Plan

Creating a clear and actionable roadmap for the organization's success, which aligns with its mission and values, and inspires confidence in the team.

Belief that Profits are Healthy for All

Fostering an understanding that financial success benefits all stakeholders, including employees, clients, and the community, and that it enables further growth and positive results.

Team-based Culture

Encouraging collaboration, open communication, and shared ownership of goals, which empowers teams to collectively contribute to the organization's success.

Timely and Transparent Decision-making

Ensuring that leaders make informed decisions promptly, while maintaining openness and honesty about the decision-making process, reinforcing trust within the organization.

Magnetic Ethics

Upholding strong ethical principles that guide the actions and decisions of the organization, attracting like-minded individuals and partners who are committed to producing positive results in business and the world.