How Goodness Pays Book

Improve your company’s business results. Help your team improve their personal effectiveness and leadership capabilities.

Research that defines the connection between goodness and business in leadership.

What is Goodness and how does it pay? The results speak for themselves. Goodness in business is when people thrive together in a culture of encouragement, accountability, and teamwork. How Goodness Pays features research that identifies five factors practiced by leaders who report consistent positive financial results in their businesses.

Also in the book:

• Determine your Goodness Pays Score (GPS) and action steps to improve it.
• Learn why common sense isn’t always common practice.
• Hear the perspective of the skeptic in each chapter’s “The Skeptic’s Shift” section.
• Find Coaching Tips to include goodness in your life and business.

Quotes from How Goodness Pays below:

Colleen Needles Steward, President/CEO
“Good leaders thrive because they enjoy what they do. They’re fulfilled because people flock to good leaders. It’s about positivity, and the idea of ‘the more you give, the more you receive.’ If you live a life of goodness, you will be richly rewarded.”

Mike McMahan, CEO, St. Francis Medical Center
“I think if leaders create a positive, optimistic approach that people can recognize as goodness, people will do great work, work hard, and work together. And good results will follow.”

Karen Clark Cole, CEO, Blink UX
“Success today is about involving your people in creating a vision that is compelling. When that happens, employees are telling the story in their own voice and talking about our business in ways that are exciting to them, not just exciting for me as their leader.”

Clara Shih, CEO, Hearsay Social,
“Inconsistent profitability is a lack of good leadership, because people don’t know the most important things to do, and they don’t see pay-offs. Because of that, they don’t feel motivated. It’s really important that leaders help everyone see how working together will create a healthy win for everyone involved.”

Jeff Dufresne, former Marketing Director, Procter & Gamble
“Without data, you are just another person with an opinion.“