Reflections from the Good Leadership Breakfast with Anne Hed
I left the Good Leadership Breakfast with Anne Hed thinking about how often leadership gets framed as a solo act—the person at the front with the big idea that made it happen. Anne challenged that idea early and often.
Nothing significant happens alone.
Her story makes that clear. Building a business that serves elite athletes around the world didn’t begin with scale, polish, or certainty. It began with trust, ownership, and a bank loan that required someone else to believe first. Fourteen thousand dollars was enough to start—the banker made the loan not because of the idea, but because of the belief and passion of the ask. “Our business story is a love story, because my husband Steve and I grew the business as we were forming our marriage,” Anne shared with us.
Healthy Accountability comes from the spirit of ownership
Anne talked about ownership as something far more fundamental than a title or job description. At HED Cycling, accountability isn’t driven by fear or rules because she and Steve, as the owners, set standards that are clear. The work moves fast. The consequences matter. When your products are used by the best athletes in the world, mistakes surface quickly. Everyone understands their responsibility to the whole. Making safe and fast wheels requires personal ownership to that cause.
This is healthy accountability in Anne’s words:
- People know the standard.
- People own the outcome.
- People care about the impact of their work.
Trust comes from shared commitments
I’ve interviewed hundreds of leaders through coaching and on the stage of the Good Leadership Breakfast. It’s rare to have anyone talk about “speed” as a value. Anne described trust as the condition that grows from teams who move fast without chaos. People speak up, fix problems early, and take initiative. Speed is their business. Without trust, speed becomes reckless. With trust, speed becomes focused and an effective way to compete.
Courage, paired with kindness
One story has stayed with me.
A young boy called the company and said he had no money. He said he would be good someday and asked the company to support his training. Anne sent him a wheel. He broke it. Presumably because he was really fast. She sent another, along with a little bit of money to fuel his development.
That boy turned out to be Lance Armstrong.
“Leadership asks for us to make choices more often than we like to admit,” Anne offered. “Sometimes you have to choose to put your courage cap on. Treat people with kindness. Look for the promise in people. Those aren’t soft ideas,” she reflected. “They are disciplined choices. Kindness sets the tone. Courage sustains it.”
What this means for you
Anne’s reflections leave me with a few questions worth pondering:
- Where does ownership show up in your culture—and where does it break down?
- How clear are your standards and how consistently do leaders model them?
- When was the last time you chose courage with kindness instead of control?
Her presence at the 119th Good Leadership Breakfast brought to life the truism: Nothing significant ever happens alone. Good leadership is about people working together—at speed—to create something very special.
You are invited to join us on May 15 to meet Andrea Walsh, CEO of Minneapolis-based HealthPartners. You can get your tickets here.
Thank you to Java House for sponsoring this blog post.



