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When Beth LaBreche started her own PR business 20 years ago, the internet was still a whim and a fancy. Back then, PR was straightforward…people read newspapers and watched the evening news. Oh, how times have changed.
Following anyone on Twitter? If you want to know what ‘tweeting’ is all about, she sets a great example. If you ever think about your brand, marketing strategy, how to get in the social media game, how to stay out of media trouble in a crisis or how to spice up an image…you could learn a lot from Beth — 160 characters at a time.
We can all learn about perseverance and courage from Beth LaBreche. The recent economic tsunami decimated many small and mid-sized PR shops. That industry in particular was hammered in ways that caused reputable firms to crumble or close up shop. And yet, through it all her team improved their business, sharpened their focus and emerged with undeniable momentum. Today, LaBreche Communications is one of the gems of the Twin Cities professional services community.
Beth LaBreche is one of those leaders that I really hope my daughters can emulate. She wins respect in her market everyday, and gets home most nights to raise good kids and lead a balanced life.
Come hear Beth speak at the Good Leadership Breakfast, this Friday morning, April 16 at Minnesota Valley Country Club in Bloomington, Minnesota. We’ll have the coffee on by 7:15. Register at www.paulbatz.com.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]