What, are you nuts?

While vacationing in Montana, a super-over-confident 30-something executive snickered in my face and uttered these words: “What, are you nuts? He asked what I did for a living, and here’s the answer I gave that elicited his snooting:

We are building a publishing label called What Really Works. It’s a movement to help people like you and me share their “success habits” around things that are really important for leaders. We intend to publish short, crisply-written 120 page books that are packed with insight from ordinary, everyday people who have powerful stories and messages to share. The first book is called What Really Works: Harnessing the Seven Fs: Faith, Family, Finances, Fitness, Friends, Fun and Future, to live the life you imagine.

Gafaw: “What, are you nuts? Smirk: “Everybody knows the publishing industry is dying…” Then he went back to reading his book. And, he had three more books stacked below his chair.

At that very moment, I knew we were on to something. Seth Godin agrees. Seth Godin is one of my modern day idols. (The other is Elton John) He re-invented himself significantly mid-career. We have a lot in common: except that he is handsome, famous and wealthy.

We share the same outlook on the publishing industry. Follow this link and imagine “my” voice, instead of his: http://sethgodin.typepad.com/seths_blog/2010/08/moving-on.html

Oh yeah…and when you get to the “best seller” part — substitute “golf clubs.”

Book launch party: February 3, 2010. Metropolitan Club, Minneapolis, MN

Paul Batz

Paul Batz is CEO and Founder of Good Leadership Enterprises. He is an inspirational leadership coach, best selling author and professional speaker. His Good Leadership blog is recognized as one of the top leadership posts in America today.